Area businesses looking for ways to recognize loyal customers, reward valued employees and reach new prospects can turn to logoed promotional products as welcome gifts and a powerful marketing tactic, says John Ferrari, owner of San Diego-based Allegra Marketing, Print, Mail.
“Strong customer relationships are more important than ever in this competitive climate,” said Ferrari. “Promotional products are a great way to strengthen those relationships. They are affordable and can support three primary business objectives for all organizations large or small: brand awareness, customer retention and the acquisition of new clients. Internally, branded items are also great for employee recognition and motivation.”
Data from a recent survey conducted by Advertising Specialty Institute (ASI) shows logoed items remain one of the most high-impact, cost-effective advertising mediums. Nearly six out of seven recipients could identify the advertisers on the promotional items they owned, and more than half had a favorable opinion about the advertiser.
Ad specialties can also drive future purchase intent. Nearly four in 10 who received a logoed product from a company with which they had not done business said they were more likely to buy from them in the future.
“The numbers speak for themselves, and indicate that something as simple as a desk accessory or calendar can have a lasting impact on potential buyers,” said Ferrari. “Studies show that people keep logoed items for an average of just over seven months. And nearly two-thirds of ad specialties are passed along, furthering the advertiser’s reach. Better still, advertising specialties remain less expensive per impression than most other forms of advertising.”
In addition to a full-line of promotional products, Allegra offers direct and digital marketing services, copywriting and graphic design, advanced printing technologies including full-color printing, digital color signs, posters and banners, complete finishing services, mailing services, variable data capabilities, print management solutions and project consulting.
Located at 7515 Metropolitan Dr., Allegra is locally-owned and operated and is a member of Alliance Franchise Brands network, a world leader in marketing, graphics and visual communications, linking nearly 600 locations in the U.S., Canada and United Kingdom.
For more information, contact Allegra at (619) 295-8307, or visit the company’s website at www.allegrasandiego.com.